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{November 24, 2009}   Z Spoke: Zac Posen’s New Line for Spring 2010

Zac Posen is stepping into a new line by launching Z Spoke, a lower-priced line that is to be sold exclusively at Saks Fifth Avenue in Spring 2010. The American designer has a new Sportswear endeavor in this 60 piece collection. The collection is largely made up of separate pieces such as knitwear, cotton shirts, and pleated khaki shorts which he describes as “minimalist and utilitarian.”

“We’ve had so much pressure from press and retailers to build out our collection into more American sportswear look in our top line,” Posen tells WWD. “To me, it’s more appropriate to build a whole brand and collection around this price point. Chic sportswear should be at this price point.” Speaking of price point, cotton Tshirts will start at the lower price of $78 where as a knit dress can reach anywhere to $675, while the Zac Posen collection ranges from $900 to $12,000, with some of the custom pieces fetching upwards of $20,000. Continue>>

zac posen spring 2010_1zac posen spring 2010_2

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