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Bvlgari an Italian jeweler house was founded by Sotirios Voulgaris in 1884. Bvlgari had their sales outlets in Pierre Hotel, NY for many years. Now days, this brand has become very famous for launching new product line of women fragrances. All over the world, it has over 230 stores.

Laetitia Casta campaigns for Bvlgaris perfume

Laetitia Casta

Blv Eau de Parfum II

Blv Eau de Parfum II

Designer Bvlgari has 29 fragrance base perfumes. Bvlgari fragrances are generally made in association with perfumers like Jacques Cavallier, Annick Menardo, Alberto Morillas, Jean-Claude Ellena, Beatrice Piquet, Olivier Polge, Carlos Benaim and Nathalie Lorson. Earliest editions date back to 1992 while the latest one is from September 2009, named as BLV Eau de Parfum II for women.

Blv Eau de Parfum II, a new fragrance was featured by model Laetitia Casta and presented in a blue/gray packaging, which seems as a modern vision of color blue. It represents women who are full of femininity, magnetism, peace and grace. It begins with star anise, licorice and mandarin. It smells like a 0.1% dilution of the classic Blv with a small and graceful violet on top, a 0.01% dilution of Aimez moi plus an airy, raspberry breeze flower effect. Bvlgari BLV II is available in 30, 50 and 75ml bottle.

Blv Eau de Parfum II explores a rich and transparent elaboration. It’s perfect for a contemporary and sensual woman who looking for a fragrance to be enjoyed every day from morning to evening. This wonderful designer fragrance can be grabbed from Macys for elegant selection of vibrant scents.



Thierry Mugler is not making wine or cognac, he is turning perfume as a heir to the great traditions of liqueur-making by borrowing and adapting centuries-old methods of aging. One empirical conundrum was finding the right type of wood that can give desirable notes to the parfum of La Part des Anges, the first scent which was made using this technique. Now, Thierry Mugler has caught that way by offering Alien and Angel in Liqueur de Parfum…

Alien Liqueur de Parfum is the sensual pairing of perfumery and luxury spirits. Following a traditional method of maturation process of rum, the original ALIEN Eau de Parfum is aged in oak wood casks with an exhilarating and lecherous result. This sensual amber-colored fragrance radiates warmth and light from its clear faceted glass bottle, that echoes the effect of pure crystal. Continue>>

Alien Liqueur de Parfum

Alien Liqueur de Parfum



Fashion label Bebe will launch its third eponymous fragrance for women, “Bebe Eau de Parfum” on August 20, 2009 in the US market following ‘To Be’ (1996) and ‘Bebe Perfume’ (2001) with a great advertising effort.

With the target audience ranging from 18- to 34-year-olds, and a “sweet spot” at 24, said Spinn. Read More>>

Bebe Eau de Parfum

Bebe Eau de Parfum



New fragrances for this month

Italian designer Laura Biagiotti has introduced a new perfume called “Laura Rosé” as in allusion to sparkling pink champagne or rosé wine. Described as a floral perfume, it’s composition features gourmand and gourmet notes with a rose note…

Laura Rosé consists white rum, blackcurrant leaves, crystallized orange and lemon as top notes; Bella Rose, yellow freesia, Milanese panettone as heart notes; and crystal moss, patchouli and a resin ingredient (benoeharz) as base notes.

Laura Rose perfume by Laura Biagiotti

Laura Rose perfume by Laura Biagiotti

The second perfume is from Italian beauty brand Rubino Cosmetics which is famous for its skin-care efficiency on the properties interpreted on lithotherapy, has recently unveiled their perfume called “Shock” with an beautiful tag line, “The most innovative, original and eccentric fragrance of the actual super selective perfumery”.

To match the red color used in their skincare products and makeup line, and black packaging of the brand, the perfume’s identity is marked with a dramatic black-and-red visual code…

Shock by Rubino Cosmetics

"Shock" by Rubino Cosmetics

It’s a unique combination with top notes of lemon, grapefruit, mandarin, and marine; heart notes of lily of the valley, violet, white flowers; and code notes of white musks, soft woods, creating a fluorescent effect, with real explosion of freshness, verve and immediacy.

Splash yourself in these new sensational notes of fragrances…



Creed, world’s only privately held luxury fragrance dynasty, has served more than 10 royal houses, leading artists, and many renowned personalities for 249 years. And now, the master perfumer Olivier Creed and his son, Erwin, are offering a fragrance of lasting artistry and permanent value, CREED Acqua Fiorentina, which will be debuting soon at Neiman Marcus and Bergdorf Goodman.

Described as a floral and fruity fragrance, it opens on fruity notes of plum and greengage plum, floral and citrusy notes of rose, Indian carnation, bergamot, lemon, Virginian cedar and Indian sandalwood. It can be found as 30 ml and 75 ml, visually pink, like a gently stained glass or sun on the River Arno at morning.

The bottle accentuate Renaissance style with silver flowers etched on sides, which elicits beauty and prosperity of Florence that endures the day.

According to Mimifroufrou,

“..premier bottles of CREED Acqua Fiorentina were delivered to office of the First Lady (six bottles!), Queen Rania of Jordan and President Cristina Fernandez de Kirchner of Argentina, by request of Olivier CREED.”…

Exclusive Creed Acqua Fiorentina Perfume

Exclusive Creed Acqua Fiorentina Perfume

Enjoy new royal fragrance of 2009!



et cetera